Building Customer Value
Market
Understanding the market in which you are operating is vital to maximising return on investment. Payers, decision makers, users and blockers can differ hugely across markets. Viability Solutions can assist in analysing the market in which you want to operate.
Positioning
Many strong products fail to reach their potential due to being positioned incorrectly within markets. Viability Solutions can assist in assessing the potential positioning opportunities within new markets, and can also assist in reviewing whether existing positioning plans are optimal.
Product
Product development can be a lengthy and expensive process. Between concept and launch, and between launch and maturity, market factors can change that require products to adapt. Viability Solutions can assist with clinical, laboratory and commercial input.